When you create your ideal customer persona, you are empowered with the information you need to clarify your message and make smarter decisions around your marketing dollars. The idea is you start targeting your marketing and messaging directly to this persona and only this persona.
In taking this approach, your message becomes much more clear, it will resonate with the type of people you love to work with, and it will skinny down the number of places you need to make sure your message is seen.
Give it a try! (And let us know how you do)
We'd love to take a look at what you come up with.
We're happy to offer feedback and advice, if you'd like it!