Google’s March 2025 Core Update: What It Means for Your Website and How to Stay Ahead
by Sandy Waggett
8 min reading time
Google just rolled out its March 2025 Core Algorithm Update, and once again, website rankings are shifting. If you’ve noticed changes in your website’s traffic, this update could be the reason.
At MSW Interactive Designs, we don’t panic when Google updates its algorithm—we adapt. We focus on long-term strategies that ensure our clients’ websites not only survive but thrive with every update.
Let's break it down to what you need to know:
✅ What the March 2025 update changes ✅ What Google is looking for now ✅ What you can do right now to protect and improve your rankings ✅ How MSW Interactive Designs ensures our clients stay ahead
No fluff, no unnecessary jargon—just clear, actionable advice.
What Is the March 2025 Google Core Update?
Google frequently updates its algorithm to prioritize high-quality, relevant content and filter out websites using outdated tactics. The March 2025 update puts an even bigger emphasis on content quality, user experience, and authority.
Key Changes in This Update
User-First Content Wins → Google is cracking down on fluff and rewarding content that provides direct answers to user queries.
AI Content Under More Scrutiny → AI-written content isn’t banned, but low-quality AI-generated content will not rank well.
Technical SEO Matters More → Slow-loading sites, poor mobile experiences, and bad UX will cause ranking drops.
Backlinks Matter Again → Authoritative, trusted backlinks are now more valuable in determining a site’s credibility.
Now, let’s talk about what you should do right now to stay ahead.
6 Key Strategies to Stay Ahead After the March 2025 Update
1. Cut the Fluff – Get to the Point
Ever searched for a recipe and had to scroll through someone’s life story before finding the ingredients? Google is cracking down on this type of content.
✅ Action Step:Review your blogs and pages. Rewrite them so users get answers FAST.
✅ Example: ❌ Bad:"As a child, my grandmother used to bake this dish on Sundays..." ✅ Better:"This recipe takes 30 minutes and serves 4. Here's what you need..."
🔹 BONUS TIP: Use bullet points and subheadings to make content skimmable.
2. Answer Real Questions People Ask
We use “Answer the Public” and Google’s ‘People Also Ask’ feature to find what customers are actually searching for.
✅ Action Step:Google a keyword in your industry. Look at the “People Also Ask” box. Write content that answers those questions directly.
✅ Example: ❌ Bad:“SEO is important because...” ✅ Better:“How can I get my small business to rank on Google? Here’s a step-by-step guide...”
🔹 BONUS TIP: Optimize for featured snippets to appear at the top of search results.
3. Use AI the Right Way
AI isn’t bad—bad AI content is.
Google isn’t penalizing AI-generated content, but low-value, repetitive AI content will not rank.
At MSW Interactive Designs, we use highly trained, custom GPTs to enhance content—but we always ensure human expertise is included.
✅ Action Step:Use AI for efficiency, not to replace expertise.Always edit and fact-check AI-generated content.
✅ Example: ❌ Bad: An uncorrected AI-generated blog full of generic info. ✅ Better: AI-assisted content combined with expert insights and original commentary.
🔹 BONUS TIP: Add case studies, expert quotes, and real-life examples to AI-generated content.
4. Prove Your Expertise (E-E-A-T)
Google rewards content created by experts.
✅ Action Steps: ✔ Showcase expertise → Add author bios, testimonials, case studies, and team credentials. ✔ Use real-world examples → Show data, success stories, and proof. ✔ Be transparent → Show your expertise, not just keywords.
🔹 BONUS TIP: Add a FAQ section on key pages to answer common customer questions upfront.
5. Improve User Experience (UX Matters More Than Ever)
If your website is slow, hard to use, or frustrating, your rankings will drop.
✅ Action Steps: ✔ Improve website speed → Optimize images, remove unnecessary scripts. ✔ Make your site mobile-friendly → Over 60% of searches happen on mobile. ✔ Simplify navigation → Users should find what they need in 2-3 clicks.
🔹 BONUS TIP: Use heatmaps to track how users interact with your site.
6. Build Trust & Authority
Google is prioritizing trustworthiness more than ever.
✅ Action Steps: ✔ Use credible sources → Link to trusted sites when citing information. ✔ Encourage customer reviews → Google favors businesses with strong social proof. ✔ Secure your site → Use HTTPS and data protection to build trust.
🔹 BONUS TIP: Google now tracks positive user interactions—so engage with your audience in blog comments, emails, and social media.
How MSW Interactive Designs Helps You Stay Ahead
Unlike agencies that chase shortcuts, we build long-term strategies that work.
Here’s how we protect our clients from Google updates:
✔️ SEO & Content Strategy → We research what your audience actually wants. ✔️ AI-Assisted, Human-Edited Content → We combine AI efficiency with expert insights. ✔️ Technical SEO → We optimize site speed, mobile experience, and UX. ✔️ Backlink Building → We help clients earn high-quality links from trusted sites. ✔️ Ongoing Support → We monitor SEO performance and adjust strategies as needed.
Google’s March 2025 Core Update is all about:
✔ Content that answers user questions quickly ✔ User experience and fast-loading sites ✔ Trust, authority, and real expertise
If you focus on these, your website will thrive.
Want to protect your rankings and grow your website traffic?
Sandy Wardenburg Waggett is the Founder & CEO of MSW Interactive Designs, a premier digital marketing agency specializing in SEO, AI-powered content strategies, and website optimization. With over a quarter century of experience (eek!), Sandy has helped thousands of business owners increase visibility, generate leads, and dominate their local markets through strategic online marketing.
As a Certified High-Performance Coach, Certified Maxwell Leadership Coach, and LXCouncil Moderator, Sandy is not just a marketing expert—she’s a trusted mentor and business strategist who equips entrepreneurs with data-driven insights and future-proof tactics. She leads AI & Marketing Mastery Training and exclusive CEO mastermind groups, helping business leaders stay ahead in the rapidly evolving digital landscape.
Sandy is also the author of the upcoming book, The Future-Proof SEO Blueprint: AI, AEO, and SEO Tactics for Small Business Dominance—a must-read for business owners looking to outsmart competitors and win in the new era of search marketing. The book provides cutting-edge strategies on AI-driven SEO, Answer Engine Optimization (AEO), and how to leverage AI tools to future-proof your digital presence.
When she’s not crafting game-changing marketing strategies, Sandy enjoys coaching entrepreneurs, speaking at business conferences, and empowering leaders to make bold moves in their industries.
🚀 Want to take your digital marketing to the next level? Connect with Sandy at MSWInteractiveDesigns.com or call 573-552-8403.
