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Marketing Strategies That Work

  • Important Update: New FTC "Click to Cancel" Rule Affects Your Business

    , by Sandy Waggett Important Update: New FTC "Click to Cancel" Rule Affects Your Business

    IF YOUR BUSINESS IS A SUBSCRIPTION MODEL OR HAS RECURRING PAYMENTS, THIS IS MUST READ! We are always trying to keep clients and small business...

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  • How CEOs Can Drive Innovation and Efficiency Using ChatGPT's Paid Features

    , by Sandy Waggett How CEOs Can Drive Innovation and Efficiency Using ChatGPT's Paid Features

    As AI becomes an essential tool in business, many CEOs are already tapping into its potential. ChatGPT’s paid version offers some incredible new features that...

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  • The Ultimate Guide to Micro-Influencer Marketing for Local Businesses in 2024

    , by Sandy Waggett The Ultimate Guide to Micro-Influencer Marketing for Local Businesses in 2024

    Micro-influencer marketing has become an essential tool for small businesses looking to increase their reach and engagement in local markets. While traditional influencer marketing often...

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  • Unlock the Power of Intentional Referral Marketing Systems : Transform Your Customers into Advocates

    , by Sandy Waggett Unlock the Power of Intentional Referral Marketing Systems : Transform Your Customers into Advocates

    In this week's edition of Wednesday Wisdom, we’re thinking outside the box with referral marketing. While most businesses rely heavily on traditional advertising, the most...

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  • 5 Ways to Use Customer Personas to Boost Your Marketing

    , by Sandy Waggett 5 Ways to Use Customer Personas to Boost Your Marketing

    Understanding your target audience is the cornerstone of effective marketing. One of the most powerful tools to achieve this is the Ideal Customer Persona (ICP)....

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  • Is It True That Websites Need To Be ADA Compliant?

    , by Sandy Waggett Is It True That Websites Need To Be ADA Compliant?

    Today, we're addressing a critical topic that impacts every business owner with an online presence: ADA compliance for websites. You might wonder, 'Why is this...

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  • Why is an SSL Certificate Important for My Website

    , by Sandy Waggett Why is an SSL Certificate Important for My Website

        Many of our clients ask, 'I don't understand what an SSL does for my website. Can you explain it to me?' Absolutely, and...

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  • How to Get Your Business in the Coveted Google 3-Pack

    , by Sandy Waggett How to Get Your Business in the Coveted Google 3-Pack

    One question we hear frequently is, 'How do I get my business to show up in the recommended 3-pack at the top of Google?' It's...

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  • Massive Google Core Update Coming This Month (March 2024)

    , by Sandy Waggett Massive Google Core Update Coming This Month (March 2024)

    This is big - very big. Massive Google Core Update Coming This MonthA Guide to Securing Your Site's Future Google's March 2024 core update is...

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  • Will a new website REALLY bring more business?

    , by Sandy Waggett Will a new website REALLY bring more business?

    In the digital era, your website acts as your virtual storefront, greeting potential customers and persuading them to engage further with your brand. Many businesses...

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  • What Content Should I Include on My New Site to Help It Rank Better in Search?

    , by Sandy Waggett What Content Should I Include on My New Site to Help It Rank Better in Search?

    Creating a website that ranks well in search engine results is pivotal for increasing visibility, attracting traffic, and ultimately, driving conversions. While the aesthetics of...

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  • Can’t I Just Use a Template or a Website Builder?

    , by Sandy Waggett Can’t I Just Use a Template or a Website Builder?

    In the digital age, where your website often serves as the first point of contact between your business and potential customers, the question of how...

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