Website, AI, SEO, & Marketing Case Studies
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by Sandy Waggett How to Use “Near Me” Phrases to Get Found in Local Search
If you’ve ever searched something like “coffee shop near me” or “AC repair near me,” you’re not alone—and neither are your customers. “Near me” searches...
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by Sandy Waggett How to Naturally Add Location Keywords to Boost Local Rankings
Let’s clear something up right away: If your website doesn’t say where you work, Google has no reason to show it to people searching nearby....
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by Sandy Waggett Why Consistent NAP Info Is Critical for Local SEO
If you’re a small business that depends on local clients, there's one simple thing that could be hurting your online visibility more than you realize:...
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by Sandy Waggett The Power of Email Follow-Up: Why Most Businesses Lose Leads After the First Click
Let’s start with a hard truth: If you’re not following up with your website visitors through email, you’re leaving money—and opportunity—on the table. Every single...
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by Sandy Waggett Why “Just Post on Social Media” Isn’t a Marketing Strategy (And What to Do Instead)
Let’s talk about one of the most common (and costly) misconceptions in small business marketing: “If I just keep posting on social media, eventually the...
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by Sandy Waggett How to Use Google Analytics Without Getting Overwhelmed: What Small Business Owners Really Need to Know
Let’s be honest. You’ve probably opened Google Analytics before, stared at all the charts and numbers, and thought: “What am I even looking at?” You’re...
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by Sandy Waggett Why Most Website Traffic Doesn’t Convert (And How to Change That Without More Ads)
Let’s get straight to it. If you’ve been getting traffic to your website—maybe even a lot of traffic—but it’s not turning into leads, the problem...
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by Sandy Waggett What Every Small Business Website Needs Above the Fold (If You Want More Leads)
There’s a part of your website more important than any other. It’s not your About page.It’s not your blog.It’s not even your services page. It’s...
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by Sandy Waggett Why Lead Magnets Still Work (And What Makes One Actually Convert)
Let’s talk about a piece of your marketing that most business owners either overlook—or completely misunderstand: Your lead magnet. That free guide, checklist, or resource...
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by Sandy Waggett Your Marketing Strategy Isn’t Broken—It’s Incomplete: Why Small Businesses Need a Full-Funnel Approach
If you're pouring time and money into marketing but still not seeing consistent results, here's something most agencies won’t tell you: Your marketing strategy probably...
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by Sandy Waggett The Website Mistakes Costing You Business—and How to Fix Them Fast
You don’t need a marketing degree to know when something’s off. You’re showing up every day for your clients. You’re putting in the work. But...
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by Sandy Waggett The Missing Link in Most Small Business Marketing: Why Retargeting Brings Visitors Back—and Converts Them
Here’s a scenario I bet you’ll recognize: A potential customer visits your website. They look at your services. They might even click on your contact...
