Website, AI, SEO, & Marketing Case Studies
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by Sandy Waggett The One Page Every Small Business Website Needs (But Most Are Missing): A High-Converting Services Page
Your homepage looks good.Your contact form works.Your phone number is in the top corner. But you’re still not getting leads. Why? In many cases, it...
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by Sandy Waggett How to Turn Your Website into a Lead-Generating Machine (By Fixing What Most Business Owners Miss)
If you’re like most business owners, you’ve spent good money on your website. It probably looks nice. It has your logo, your services, a contact...
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by Sandy Waggett Why Consistent Business Listings Are Critical for Local SEO (And How to Fix Yours)
We’ve been helping small businesses get found online for over 26 years. From restaurants to law firms, contractors to consultants, this issue shows up constantly....
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by Sandy Waggett How to Use the Right Words on Your Website So People Can Actually Find You
You’re showing up every day for your business. You’re delivering real value, solving real problems, and you know in your gut that you should be...
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by Sandy Waggett Google’s March 2025 Core Update: What It Means for Your Website and How to Stay Ahead
Google just rolled out its March 2025 Core Algorithm Update, and once again, website rankings are shifting. If you’ve noticed changes in your website’s traffic,...
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by Sandy Waggett Two Simple Ways to Jumpstart Your Business Growth in 2025
The new year is officially in full swing, and many businesses are setting budgets, making plans, and looking for ways to grow in 2025. If...
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by Sandy Waggett How to Define Your Ideal Customer Persona: The First Step to Smarter Marketing in 2025
In today’s fast-paced, AI-driven world, marketing isn’t about reaching everyone—it’s about reaching the right people. Yet, many small business owners are still casting wide nets,...
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by Sandy Waggett Unlocking Marketing Success: Insights from The 22 Immutable Laws of Marketing
Marketing is an ever-evolving field, but some principles stand the test of time. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout...
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by Sandy Waggett The 2025 Digital Marketing Checklist: What Every Business Owner Needs to Do Right Now
As we step into 2025, the digital marketing landscape is evolving faster than ever. From AI-driven search to the rise of new social platforms, staying...
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by Sandy Waggett Ditch the Turkey Stock Image and Stand Out this Thanksgiving weekend with DIFFERENT Acts of Gratitude
Thanksgiving is here, and while most businesses are sending the usual “Happy Thanksgiving” messages, I want to share something different—something that will truly stand out...
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by Sandy Waggett Supercharge Your Content Strategy with NotebookLM: A Guide for Small Business Owners
Are you a small business owner constantly on the hunt for fresh, impactful content ideas? Or do you feel overwhelmed trying to keep track of...
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by Sandy Waggett Important Update: New FTC "Click to Cancel" Rule Affects Your Business
IF YOUR BUSINESS IS A SUBSCRIPTION MODEL OR HAS RECURRING PAYMENTS, THIS IS MUST READ! We are always trying to keep clients and small business...
