Website, AI, SEO, & Marketing Case Studies
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by Sandy Waggett Your Marketing Strategy Isn’t Broken—It’s Incomplete: Why Small Businesses Need a Full-Funnel Approach
If you're pouring time and money into marketing but still not seeing consistent results, here's something most agencies won’t tell you: Your marketing strategy probably...
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by Sandy Waggett The Website Mistakes Costing You Business—and How to Fix Them Fast
You don’t need a marketing degree to know when something’s off. You’re showing up every day for your clients. You’re putting in the work. But...
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by Sandy Waggett The Missing Link in Most Small Business Marketing: Why Retargeting Brings Visitors Back—and Converts Them
Here’s a scenario I bet you’ll recognize: A potential customer visits your website. They look at your services. They might even click on your contact...
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by Sandy Waggett How Reviews Drive Local SEO—And How to Get More Without Feeling Pushy
You already know word of mouth is powerful. In small business, it’s everything. When someone hears about you from a friend, sees you tagged in...
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by Sandy Waggett The Secret to Showing Up in Local Searches: How Google Business Profiles Drive Real Leads for Small Businesses
If you’ve ever Googled something like “plumber near me” or “best Mexican restaurant in Osage Beach,” you’ve seen it: That little map at the top...
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by Sandy Waggett The One Page Every Small Business Website Needs (But Most Are Missing): A High-Converting Services Page
Your homepage looks good.Your contact form works.Your phone number is in the top corner. But you’re still not getting leads. Why? In many cases, it...
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by Sandy Waggett How to Turn Your Website into a Lead-Generating Machine (By Fixing What Most Business Owners Miss)
If you’re like most business owners, you’ve spent good money on your website. It probably looks nice. It has your logo, your services, a contact...
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by Sandy Waggett Why Consistent Business Listings Are Critical for Local SEO (And How to Fix Yours)
We’ve been helping small businesses get found online for over 26 years. From restaurants to law firms, contractors to consultants, this issue shows up constantly....
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by Sandy Waggett How to Use the Right Words on Your Website So People Can Actually Find You
You’re showing up every day for your business. You’re delivering real value, solving real problems, and you know in your gut that you should be...
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by Sandy Waggett Google’s March 2025 Core Update: What It Means for Your Website and How to Stay Ahead
Google just rolled out its March 2025 Core Algorithm Update, and once again, website rankings are shifting. If you’ve noticed changes in your website’s traffic,...
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by Sandy Waggett Two Simple Ways to Jumpstart Your Business Growth in 2025
The new year is officially in full swing, and many businesses are setting budgets, making plans, and looking for ways to grow in 2025. If...
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by Sandy Waggett How to Define Your Ideal Customer Persona: The First Step to Smarter Marketing in 2025
In today’s fast-paced, AI-driven world, marketing isn’t about reaching everyone—it’s about reaching the right people. Yet, many small business owners are still casting wide nets,...
