Marketing Strategies That Work
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, by Sandy Waggett The Ultimate Guide to Micro-Influencer Marketing for Local Businesses in 2024
Micro-influencer marketing has become an essential tool for small businesses looking to increase their reach and engagement in local markets. While traditional influencer marketing often...
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, by Sandy Waggett Unlock the Power of Intentional Referral Marketing Systems : Transform Your Customers into Advocates
In this week's edition of Wednesday Wisdom, we’re thinking outside the box with referral marketing. While most businesses rely heavily on traditional advertising, the most...
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, by Sandy Waggett 5 Ways to Use Customer Personas to Boost Your Marketing
Understanding your target audience is the cornerstone of effective marketing. One of the most powerful tools to achieve this is the Ideal Customer Persona (ICP)....
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, by Sandy Waggett Is It True That Websites Need To Be ADA Compliant?
Today, we're addressing a critical topic that impacts every business owner with an online presence: ADA compliance for websites. You might wonder, 'Why is this...
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, by Sandy Waggett Why is an SSL Certificate Important for My Website
Many of our clients ask, 'I don't understand what an SSL does for my website. Can you explain it to me?' Absolutely, and...
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, by Sandy Waggett How to Get Your Business in the Coveted Google 3-Pack
One question we hear frequently is, 'How do I get my business to show up in the recommended 3-pack at the top of Google?' It's...
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, by Sandy Waggett Massive Google Core Update Coming This Month (March 2024)
This is big - very big. Massive Google Core Update Coming This MonthA Guide to Securing Your Site's Future Google's March 2024 core update is...
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, by Sandy Waggett Will a new website REALLY bring more business?
In the digital era, your website acts as your virtual storefront, greeting potential customers and persuading them to engage further with your brand. Many businesses...
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, by Sandy Waggett What Content Should I Include on My New Site to Help It Rank Better in Search?
Creating a website that ranks well in search engine results is pivotal for increasing visibility, attracting traffic, and ultimately, driving conversions. While the aesthetics of...
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, by Sandy Waggett Can’t I Just Use a Template or a Website Builder?
In the digital age, where your website often serves as the first point of contact between your business and potential customers, the question of how...
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, by Sandy Waggett Do I Need a New Website or Should I Just Update My Existing One?
In the rapidly evolving digital landscape, having an up-to-date and efficient website is crucial for the success of your business. However, many business owners find...
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, by Sandy Waggett Harnessing the Power of Retargeting: A Guide to Re-engaging Visitors and Amplifying Conversions
In the ever-evolving landscape of digital marketing, staying ahead of the curve requires not just attracting visitors to your website but ensuring they return. One...