Webiste, SEO, & Marketing Case Studies
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by Sandy Waggett Voice Search Optimization: How to Get Found When People Ask Questions
Voice search is no longer the future of SEO—it’s the present. If you’re not already thinking about how people search using their voice, you’re falling...
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by Sandy Waggett What Is Schema Markup? A Simple Guide to Rich Results for Small Business
If you’ve ever wondered why certain websites appear with extra details in search results—like star ratings, product prices, or frequently asked questions—you’re seeing the power...
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by Sandy Waggett Backlinks 101: How to Get Other Websites to Boost Your Google Ranking
Backlinks. They’re one of the most important—and often misunderstood—factors in search engine optimization (SEO).If you’ve been hearing that “content is king,” that’s true—but backlinks are...
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by Sandy Waggett How to Write SEO-Friendly URLs That Help You Get Clicked
When you think about SEO, you probably focus on keywords, content, and backlinks. And that’s all important. But there’s one often-overlooked aspect of SEO that...
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by Sandy Waggett Social SEO: Why Sharing Your Website Helps Your Google Ranking
If you’re posting regularly on social media—great!But here’s the question: Is it helping your SEO, or are you just posting for the sake of posting?...
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by Sandy Waggett Duplicate Content Warning: Why Copy-Paste Kills Your SEO
There’s a serious SEO issue hiding in plain sight—and most small business owners don’t even know it’s there: Duplicate content. It sounds simple enough—just copying...
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by Sandy Waggett Image SEO: How to Name and Optimize Your Photos to Drive Traffic
Let’s talk about something most small business owners overlook when it comes to SEO: Your website images. It’s easy to think of images as “decoration”...
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by Sandy Waggett How an FAQ Page Can Help You Show Up in Voice and Featured Snippets
If you’ve ever asked Google a question and seen a short answer appear at the top of the page—that’s called a featured snippet. And if...
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by Sandy Waggett How Bullet Points Improve Readability and SEO on Your Website
Let me be blunt: If your website looks like a wall of text, most people will never read it—let alone act on it. Your visitors...
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by Sandy Waggett The Simple Website Placement That Increases Calls: Your Phone Number
Let me ask you a quick question: When someone lands on your website and wants to call you, how many seconds does it take for...
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by Sandy Waggett How to Use “Near Me” Phrases to Get Found in Local Search
If you’ve ever searched something like “coffee shop near me” or “AC repair near me,” you’re not alone—and neither are your customers. “Near me” searches...
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by Sandy Waggett How to Naturally Add Location Keywords to Boost Local Rankings
Let’s clear something up right away: If your website doesn’t say where you work, Google has no reason to show it to people searching nearby....
