Marketing Strategies That Work
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, by Sandy Waggett How to Define Your Ideal Customer Persona: The First Step to Smarter Marketing in 2025
In today’s fast-paced, AI-driven world, marketing isn’t about reaching everyone—it’s about reaching the right people. Yet, many small business owners are still casting wide nets,...
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, by Sandy Waggett Unlocking Marketing Success: Insights from The 22 Immutable Laws of Marketing
Marketing is an ever-evolving field, but some principles stand the test of time. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout...
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, by Sandy Waggett The 2025 Digital Marketing Checklist: What Every Business Owner Needs to Do Right Now
As we step into 2025, the digital marketing landscape is evolving faster than ever. From AI-driven search to the rise of new social platforms, staying...
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, by Sandy Waggett Ditch the Turkey Stock Image and Stand Out this Thanksgiving weekend with DIFFERENT Acts of Gratitude
Thanksgiving is here, and while most businesses are sending the usual “Happy Thanksgiving” messages, I want to share something different—something that will truly stand out...
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, by Sandy Waggett Supercharge Your Content Strategy with NotebookLM: A Guide for Small Business Owners
Are you a small business owner constantly on the hunt for fresh, impactful content ideas? Or do you feel overwhelmed trying to keep track of...
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, by Sandy Waggett Important Update: New FTC "Click to Cancel" Rule Affects Your Business
IF YOUR BUSINESS IS A SUBSCRIPTION MODEL OR HAS RECURRING PAYMENTS, THIS IS MUST READ! We are always trying to keep clients and small business...
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, by Sandy Waggett How CEOs Can Drive Innovation and Efficiency Using ChatGPT's Paid Features
As AI becomes an essential tool in business, many CEOs are already tapping into its potential. ChatGPT’s paid version offers some incredible new features that...
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, by Sandy Waggett The Ultimate Guide to Micro-Influencer Marketing for Local Businesses in 2024
Micro-influencer marketing has become an essential tool for small businesses looking to increase their reach and engagement in local markets. While traditional influencer marketing often...
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, by Sandy Waggett Unlock the Power of Intentional Referral Marketing Systems : Transform Your Customers into Advocates
In this week's edition of Wednesday Wisdom, we’re thinking outside the box with referral marketing. While most businesses rely heavily on traditional advertising, the most...
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, by Sandy Waggett 5 Ways to Use Customer Personas to Boost Your Marketing
Understanding your target audience is the cornerstone of effective marketing. One of the most powerful tools to achieve this is the Ideal Customer Persona (ICP)....
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, by Sandy Waggett Is It True That Websites Need To Be ADA Compliant?
Today, we're addressing a critical topic that impacts every business owner with an online presence: ADA compliance for websites. You might wonder, 'Why is this...
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, by Sandy Waggett Why is an SSL Certificate Important for My Website
Many of our clients ask, 'I don't understand what an SSL does for my website. Can you explain it to me?' Absolutely, and...
