How to Get Your Business in the Coveted Google 3-Pack
by Sandy Waggett
2 min reading time
One question we hear frequently is, 'How do I get my business to show up in the recommended 3-pack at the top of Google?' It's a great question, and today, I'm here to shed some light on this topic and offer you some actionable insights.
One question we hear frequently is, 'How do I get my business to show up in the recommended 3-pack at the top of Google?' It's a great question, and today, I'm here to shed some light on this topic and offer you some actionable insights.
Understanding Misconceptions
Many believe that the secret to appearing in the 3-pack is solely through their website's SEO efforts. However, your Google My Business (GMB) profile, local citations, and reviews play a crucial role as well. It's a common misconception that only businesses with the highest number of reviews can achieve this ranking. In reality, Google looks for the quality, frequency, and recency of reviews, not just the quantity. Additionally, while proximity to the searcher is a factor, Google also evaluates your business's relevance and prominence.
Strategies to Position Your Business
To improve your chances of landing in the 3-pack, start with optimizing your Google My Business listing. Ensure your business information is accurate, choose the appropriate categories, add quality photos, and make use of all GMB features. Encourage your satisfied customers to leave positive reviews and respond promptly to all reviews. Build local citations by listing your business in relevant directories and maintain consistency in your business information across the web.
Incorporate local keywords into your website's content and meta tags to enhance your relevance for local searches. Creating local landing pages can further boost your visibility. Engage in community events and collaborate with local businesses to generate backlinks from reputable local websites. Since a significant portion of local searches happens on mobile devices, having a mobile-friendly website is more important than ever.
What Google Looks At
Google ranks businesses in the 3-pack based on relevance to the search query, the distance from the searcher, and the overall prominence of the business. This includes how well-known your business is, influenced by reviews, backlinks, and local SEO efforts.
In conclusion, ranking in the Google Maps 3-pack is about more than just your website's SEO. It requires a comprehensive approach involving your GMB profile, reviews, local citations, and a strong local SEO strategy. Follow these steps, and you'll be on your way to improving your visibility in local searches
