How to Turn Website Visitor Insights into Actionable Leads with SmartVisitorID

• by Sandy Waggett
• 6 min reading time

Real-Time Visitor Intelligence at Your Fingertips

When you install SmartVisitorID on your website, you unlock the power to see exactly who is engaging with your business. Imagine receiving an email notification like this:

This email provides critical details about your visitor:

• Company Name
  Know who is interested in your offerings.
• Visitor Location
  Understand where your prospects are coming from.
• Visited Pages and Keywords
  Pinpoint what captured their attention.
• Contact Information
  Get direct access to decision-makers and influencers.

Each week, you’ll also receive a detailed lead report summarizing all activity.

Together, these insights empower you to follow up with prospects, tailor your outreach, and turn anonymous website visits into actionable leads. Let’s break down how to make the most of this information.

Your website attracts visitors, but what happens next?

SmartVisitorID reveals who’s showing interest in your business, giving you a competitive edge. The real power lies in how you turn that data into action. Here’s a step-by-step guide to transform website visitor insights into qualified leads and sales opportunities.

Step 1: Understand and Organize Your Data

SmartVisitorID provides key details like company names, visitor locations, contact information, and more. Here’s how to make sense of it:

1. Assess Relevance: Use role titles to prioritize outreach, starting with decision-makers or key influencers.
   
   
2. Map Interests: Compare the visitor’s industry and activity on your site to tailor your outreach.
   
   
3. Record Insights: Log this data in your CRM for future follow-up and tracking.

💡 Example: If SmartVisitorID lists five contacts from a company, segment them into “primary” (e.g., executives) and “secondary” leads for targeted engagement.

Step 2: Know When and How to Use Email Marketing

Adding contacts to your email list isn’t always straightforward. Here’s what you need to know:

• Are you allowed to email them?
  • If a contact filled out a form, they’ve given implied consent.
  • If the email came from SmartVisitorID’s report, start with personalized outreach instead of adding them to your marketing list.
    
    
• Alternative Approaches: If you’re unsure about permissions, connect on LinkedIn or use targeted outbound emails first.
  
  

💡 Action Plan: Use SmartVisitorID insights to warm up leads. Only add them to your email list after gaining explicit permission through an opt-in.

Step 3: Crafting the Perfect Outreach Strategy

Personalization is the secret to successful outreach. Use SmartVisitorID data to build meaningful connections.

Sample Outreach Templates

Email Example 1 (Direct Approach):

Subject: We noticed your interest in [specific topic]
Body:
Hi [Name],
I noticed your company recently visited our website and explored [specific page or topic]. We specialize in [your service/solution] and have helped businesses like yours achieve [specific result]. Would you be open to a quick call to explore how we can assist you further?

Best regards,
[Your Name]

Email Example 2 (Warm and Informal):

Subject: We might be a good match for [goal/topic]
Body:
Hi [Name],
I saw that someone from [their company] visited our site, particularly [specific section]. If that was you, thanks for stopping by! I'd love to share some insights or answer any questions you may have about [topic]. Could we connect for 15 minutes this week?

Looking forward to hearing from you,
[Your Name]

💡 Pro Tip: Mention a specific solution or benefit based on their activity. This demonstrates relevance and builds trust.

Step 4: Amplify Results with Complementary Technologies

SmartVisitorID becomes even more powerful when combined with other tools:

1. CRM Integration:

   • Log SmartVisitorID data into your CRM to track leads and manage follow-ups.
   • Use CRM analytics to identify patterns in engagement and conversions.
     
     

2. Marketing Automation:

   • Platforms like ActiveCampaign or Mailchimp can help you set up tailored workflows for nurturing leads identified by SmartVisitorID.
   • Create email drip campaigns that address common pain points.
     
     

3. Retargeting Ads:

   • Serve retargeting ads on platforms like Google Ads or Facebook to re-engage SmartVisitorID visitors.
   • Example: If a visitor viewed your “Case Studies” page, show an ad promoting your success stories.
     
     

4. Intent Data Providers:

   • Pair SmartVisitorID with tools like Bombora to prioritize leads actively searching for solutions like yours.

💡 Pro Tip: Use LinkedIn Sales Navigator to identify mutual connections, making your outreach more credible.

Step 5: What to Do If You Don’t Know Who Visited

If multiple contacts are listed for a single company, here’s how to identify the right person:

1. Start Broad, Narrow Later:

   • Send a message to several contacts, saying, “We noticed some interest from your team in [topic]. I’d love to connect and explore how we can help.”
   • Evaluate responses to determine the right person.

2. Leverage LinkedIn:

   • Use LinkedIn to find contacts with roles matching the interest shown on your site.
     
     

3. Collaborate Internally:

   • Share SmartVisitorID data with your sales team to identify similar prospects they’ve engaged with in the past.

Step 6: Measure and Optimize Your Strategy

To maximize the value of SmartVisitorID, you need to track performance and refine your process.

1. Analyze Trends: Look for common industries or roles among visitors and focus on what works.
   
   
2. Test Your Approach: A/B test email templates, subject lines, and follow-up sequences.
   
   
3. Align Metrics: Combine SmartVisitorID insights with Google Analytics to understand the bigger picture.

Turn These Insights into Action and Make More Money!

SmartVisitorID takes the mystery out of website visits by showing you who’s interested in your business. By following these steps, you’ll convert more leads, close more deals, and create a more efficient sales pipeline.

Want to make the most of SmartVisitorID?

We work with companies with $1MM + gross annual revenue or those who are committed to getting there!  Complete the short form below and we'll send you pricing and website integration information for SmartVisitorID.