OpenAI has launched Business Hub in beta, giving eligible businesses a way to claim a business profile in ChatGPT. I claimed MSW Interactive Designs and ran into a few details worth knowing before you start.
TL;DR: OpenAI announced Businesses in ChatGPT in beta on November 10, 2026. Eligible businesses can claim a profile through ChatGPT Business Hub, verify their connection to the business, and then complete a separate Persona identity check before they can publish profile changes, connect products, view insights, or create an eligible agent. Claim approval is not the same thing as completed identity verification.
If customers find you online, this matters. It does not replace Google, Bing, your website, or your Google Business Profile. But people are already using AI tools to compare businesses, ask follow-up questions, and decide where to call, visit, book, or buy.
OpenAI says 1.2 billion people use ChatGPT each week. That does not mean every one of them will see your business. It does mean ChatGPT is becoming another place where business information needs to be accurate and managed.
I claimed MSW Interactive Designs as soon as I could. The process worked, but it was not perfectly smooth. Business Hub did not appear in my ChatGPT sidebar, so I used the direct URL. Shopify led me to a waitlist. The business phone-call method failed for our hosted-VoIP business line. DNS verification worked after I corrected a duplicated-domain issue in our DNS host field. That was my MSW experience, not a universal rule for every business, VoIP provider, or Shopify site.
OpenAI’s Business Hub is a new business property to claim and manage, similar in concept to Google Business Profile or Bing Places. It is not a guarantee that ChatGPT will recommend you, and it is not a reason to neglect your website, reviews, search visibility, or local listings.
My opinion is that traditional search behavior will keep shifting toward AI-assisted discovery. Google is already building AI into search through AI Overviews and AI Mode. ChatGPT is adding business profiles, aggregate insights, product information, optional agents, and optional ads. For the smart business owner, the move is simple: check eligibility, claim what you can, keep information accurate, and connect this to the rest of your search and website strategy. That is the same connected visibility work we focus on inside our Performance Marketing Program, without treating any one platform as the whole system.
OpenAI says eligible businesses can claim a business profile through Business Hub. You must own the business or be authorized to represent it. Availability depends on location, business type, and supported verification methods.
At launch, local stores and restaurants can currently claim only an existing U.S. listing. Eligible online businesses may see an option to add a profile. Based on OpenAI’s current setup guidance, an ads account or ChatGPT Enterprise agreement is not required to claim. If your business does not appear yet, do not assume you did something wrong. This is beta access, and availability varies.
Start at ChatGPT Business Hub and sign in with the ChatGPT account you want to use to manage the business. Business Hub is supposed to be available from the ChatGPT sidebar, but I did not see it in mine. The direct URL worked for me.
Search for your business name. If you see a matching listing, select it. If you do not see your business or a claim option, availability may not have reached your business yet. For local stores and restaurants, OpenAI currently says you can claim existing U.S. listings. Some eligible online businesses may be able to add a profile.
After selecting the business, choose the claim option and confirm the ChatGPT account you want tied to the business. Read the terms and prompts on your own screen before continuing.
This matters because the account that starts the process becomes important for managing access later. For our MSW Performance Marketing Program clients, I ask the business owner to initiate the claim and then invite MSW as an admin after the claim is in place. That is our workflow, not a universal OpenAI requirement. OpenAI allows an owner or an authorized representative to claim a business.
OpenAI may offer different verification methods depending on the business, including business phone, business email, website-domain DNS verification, or a Shopify connection.
Here is what happened for MSW Interactive Designs:
Use the method offered on your own screen and follow OpenAI’s current prompts. If you do not manage your DNS, ask the person who does to help.
For DNS verification, ChatGPT gives you a TXT record with a type, host or name, and value. The value is private. Do not publish it, screenshot it unredacted, or paste it into public support threads.
The mistake that slowed me down was provider-specific. In my DNS editor, the provider appended our domain to the host field. The record looked right while I was entering it, but the final published DNS name had the domain repeated.
For example, if ChatGPT asks for this host:
openai-business-claim.yourbusiness.exampleYour DNS provider may want only this in the host field, if the provider automatically appends the domain:
openai-business-claimIf you enter the full name into a provider that appends the domain, the published record could become wrong, like this:
openai-business-claim.yourbusiness.example.yourbusiness.exampleThe goal is for the final published DNS record name to match the full name ChatGPT gives you. Copy the TXT value exactly. Keep the published record exact and the TXT value private. Do not modify unrelated DNS records.
DNS changes can take time. Return to ChatGPT and use the verification button on your screen. My screen showed a deadline, but there is no universal 24-hour rule I can state for every business. Follow the deadline shown on your own screen.
After I corrected the DNS record and tried again, OpenAI received the claim and moved it into review. OpenAI says it will email approval or ask for more information. Review time varies.
Once my claim was accepted, I saw the accepted-claim screen.
My example screen included an advertising-credit offer. Treat that as an example only. Promotional offers may vary, and advertising is optional. You do not need to run ads to claim a business. Claiming a business, publishing an agent, and advertising are separate.
Important: this accepted claim screen does not prove completed identity verification. It only shows that the business-connection claim was accepted. The next approval is separate.
After claim acceptance, my dashboard still required identity verification before I could edit and publish business information. OpenAI uses Persona for this identity check. A government-issued ID, business registration information, or proof of authorization may be requested.
There are two approvals to understand: business claim approval, where OpenAI accepts that you are connected to the business through one available method; and Persona identity-verification approval, where OpenAI approves the identity and authorization step required before publishing changes, connecting products, viewing insights, or creating an eligible agent.
Submitting your ID does not mean identity verification is approved immediately. Claim accepted does not mean fully verified.
One more detail matters for new profiles: if you use Persona to create a new profile, OpenAI says approval automatically publishes the profile. Review your business information carefully before submission because there is not a separate profile-publishing step for that new profile approval. Publishing a Business Agent is separate.
After the claim is in place, the admin who claimed the business can add teammates in Business Hub and grant an agency access to manage the business or its agent, based on the permissions available in the account.
Use each person’s own ChatGPT account. Do not forward a personal claim invitation or share your login. If the business was claimed inside a ChatGPT workspace, invitees may also need to belong to that workspace. Check the permissions shown before you invite anyone.
Once the claim and Persona identity verification are approved, eligible businesses can manage available business information, such as website, description, and category.
OpenAI also describes aggregate insights, which can include activity such as mentions, website clicks, and discovery topics where available. Businesses do not receive individual customer prompts, consumer conversations, or chats with their Business Agents. Reporting thresholds and availability limits apply, so a blank metric does not necessarily mean zero activity.
For businesses that sell products, OpenAI says product information may be added where relevant, such as pricing and availability through supported product feeds.
Optional Business Agents are separate. They currently require an eligible U.S. ecommerce or online-service business with a website and compliance with OpenAI’s business-agent requirements. Business verification alone does not guarantee agent eligibility. You must review, test, and publish an agent separately before customers can chat with it.
Agents can explain offerings and policies and link people to your website. Under the current policy, they cannot complete purchases, make bookings, or check orders. They also need to identify themselves as AI representing the business, not as humans or independent advisers.
If you are drafting your profile description, keep it plain and factual. Do not invent services, locations, pricing, credentials, or results. Do not paste confidential information into the prompt.
Help me write a clear business description for my ChatGPT Business Hub profile. My business is [BUSINESS NAME]. We help [CUSTOMERS] with [PRODUCTS OR SERVICES] in [SERVICE AREA OR MARKET]. Here is our approved public website text: [PASTE TEXT].
Ask me up to five questions, one at a time, to clarify what makes our business useful to customers. Then draft a short, plain-language description using only the facts I provide. Don’t invent services, locations, prices, credentials, or results. Flag anything I should verify. No em dashes.
Review the output before adding anything to your profile.
ChatGPT Business Profiles are here, but they are still in beta. Not every business can claim or add a profile yet. Not every feature is available to every verified business. Claiming your profile does not guarantee recommendations, rankings, clicks, leads, or sales.
Still, I would not ignore it. Check for your business. If you are eligible, begin the claim. If you use DNS, verify the final published host name and keep the TXT value private. Follow the deadline on your own screen. Then complete the separate Persona identity check before assuming your profile is fully verified.
For current details, review OpenAI’s official guidance on setting up your business on ChatGPT and the Business Agents eligibility policy.
Keep your website, Google Business Profile, Bing Places, content, products, and public business information accurate. ChatGPT Business Hub is another business property in that larger system, not a replacement for it. If you want help connecting those pieces into a practical AI-search-ready foundation, you can learn more about our Performance Marketing Program.
