Discover how a brand-new moving company went from zero visibility to ranking for high-value keywords across Missouri—thanks to a strategic web build and an ongoing SEO + content powerhouse.
Lake Movers, a full-service moving company based at Lake of the Ozarks, set out to do more than just move boxes—they wanted to move markets. Though newly established, the company had big ambitions: become the trusted name in moving across Missouri, from Columbia and Jefferson City to Rolla and Springfield, while offering nationwide capabilities.
To do that, they needed a professional, lead-generating website and a digital strategy that could take on competitors already established in these local markets.
As a startup, Lake Movers had no online footprint. They were invisible in search results and unknown to potential customers. They needed more than just a basic website—they needed a robust, optimized platform to support local SEO, demonstrate trust, convert leads, and position themselves as a top-tier moving service.
We started with foundational research:
Conducted competitor and keyword analysis using SEMrush across key Missouri markets
Identified high-value phrases like “Columbia MO movers,” “Springfield moving company,” and other location + service combos
Developed a content architecture to support location landing pages, service breakdowns, and lead-gen funnels
We mapped the strategy for fast SEO traction, even against entrenched competitors.
Our strategy married clear, customer-focused storytelling with local SEO precision:
Built a custom WordPress site using Divi for full design flexibility
Crafted SEO-optimized copy following StoryBrand principles, guiding users through a clear value journey
Highlighted a wide array of moving services: local, long-distance, residential, commercial, and packing
Implemented technical SEO: schema markup, site speed optimizations, mobile responsiveness, and image compression
Placed strong calls to action throughout the site: quote forms, click-to-call buttons, and “Get Your Free Estimate” sections
The new site wasn’t just informative—it was built to rank, convert, and scale.
We launched the full site in just six weeks, covering:
Initial Strategy + Competitive Research
StoryBrand Messaging + Copywriting
Custom Design + WordPress Development
SEO Optimization + Launch
Ongoing Performance Marketing Rollout
Post-launch, Lake Movers enrolled in our Premium Performance Marketing Program, which includes:
Ongoing SEO and content strategy
Blog creation and new location pages
Social media management
Graphic design
Email marketing
In today’s evolving search landscape—with AI-driven changes and ever-shifting algorithms—ongoing optimization is not optional. This program has been essential to maintaining and growing visibility across all target regions.
The impact has been clear—and fast:
Dominates search results for “Lake of the Ozarks movers”
Reached Page 1 in Columbia, a competitive university city
Climbed to Page 1 for Rolla and Springfield movers—a massive milestone given Springfield’s market size
Site traffic and quote requests continue to grow each month, fueled by targeted content and SEO
The Performance Marketing Program made this expansion possible, continually feeding Google fresh content and optimized landing pages that match user search intent in each market.
Lake Movers is now a statewide contender, proving what’s possible when a startup pairs a strategic launch with ongoing marketing muscle. Their site does more than look good—it works hard to attract, convert, and grow.
Ready to turn your service business into a lead-generating machine?
📞 Call us: 573-552-8403
📧 Email: support@mswinteractivedesigns.com
Let’s build something that moves people—and your business forward.
