A strategic redesign and SEO reboot helped this Lake of the Ozarks home watch service rank for 8 of the top 10 spots on Google—and unlock a flood of new leads.
Our client, a professional home watch service located in Lake of the Ozarks, came to us struggling with a web presence that failed to reflect the quality and credentials of his business. His original DIY website, while functional, focused too heavily on the business owner and included long blocks of text that were difficult to scan - missing key elements of user-centered design and effective messaging. Most critically, the site was invisible in search results, failing to rank in the top 5 pages for important local terms like "home watch service Lake of the Ozarks", directly impacting leads and revenue.
Our mission: redesign the website using a StoryBrand-inspired approach, improve local SEO, and simplify the conversion process with intuitive contact and quote request options.
Despite having stellar credentials and deep industry expertise, the client’s business was virtually invisible online. With a DIY website that failed to rank on even the first five pages of Google, potential customers simply didn’t know he existed. This lack of visibility severely impacted his ability to generate leads, close deals, and maintain steady revenue—posing a serious threat to the long-term sustainability of his home watch service.
We began with a comprehensive strategy call, walking through the existing website to identify critical design and SEO flaws. The site lacked clear structure, customer-focused messaging, and had zero visibility for key search terms. We conducted a competitor analysis using SEMrush, revealing the most valuable and frequently searched keyword phrases in the local market. These insights guided the foundation of our SEO strategy and content rewrite.
To reverse the site’s performance, we crafted a strategy rooted in the StoryBrand framework, positioning the customer as the hero and the business as the guide. We rewrote all copy from scratch to focus on solving customer problems, optimized the structure of each page for scannability, and applied on-page SEO best practices. High-converting calls to action were strategically placed across every key section of the site. Additionally, we provided DIY marketing coaching, knowing the client was not yet ready for a fully managed service plan.
We built the new website on WordPress using the Divi theme, allowing for full customization and design flexibility. Using insights from SEMrush, we rewrote SEO-optimized copy, embedding high-value local keywords throughout the site. We also implemented technical SEO best practices - schema markup, image optimization, and site speed enhancements - to boost crawlability and user experience. The rebrand included a complete overhaul of the site's visual identity, delivering a modern, trustworthy, and professional online presence tailored to resonate with local homeowners seeking reliable home watch services.
We paired these efforts with data tracking tools like Google Analytics and Search Console to monitor post-launch performance and identify ongoing opportunities for improvement.
The entire project took six weeks from kickoff to launch. Key phases included:
Initial Audit & Strategy Session
Competitor Research & Keyword Analysis
Website Copywriting & StoryBrand Alignment
Custom WordPress Design & Development
On-Page SEO & Technical Enhancements
Launch & Post-Launch Coaching
Ongoing Hosting & Site Maintenance
Our continued partnership includes website hosting, updates, and client education through bi-monthly trainings.
The impact of the redesign and SEO overhaul was nothing short of transformative. The client now ranks #1 for the high-intent keyword “home watch service Lake of the Ozarks”, a dramatic leap from complete invisibility in search results. Additionally, the site has seen a staggering 2700% increase in organic traffic, driving consistent quote requests and solidifying the business’s presence as the go-to provider in the region.
The client now dominates 8 of the top 10 Google search results for related terms, effectively edging out local competitors and owning the conversation in his niche.
This project is a textbook example of how strategic storytelling, smart SEO, and professional web design can turn an underperforming local business into a market leader. By combining a StoryBrand-driven approach with technical excellence and ongoing coaching, we helped this home watch service not only survive—but thrive.
Want results like these for your business?
📞 Call us at 573-552-8403
📧 Email support@mswinteractivedesigns.com
Let’s build a site that works as hard as you do.
