An outdated DIY website held back one of the board game world’s most exciting events—until a full redesign delivered a sleek, scalable, and conversion-focused online presence.
Dice Tower West is more than just an event—it’s a destination. Every year in Las Vegas, thousands of board game enthusiasts flock to this four-day gaming extravaganza. Attendees get access to a curated library of over 6,000 games, while game designers debut new titles and vendors bring the best of the tabletop world to life. From sunrise until the wee hours of the morning, Dice Tower West is a buzzing hub of strategy, creativity, and connection.
With big ambitions to expand attendance and sponsor involvement, Dice Tower West needed a digital platform that could match the magic of their event.
The original website was a DIY build that lacked the sophistication needed to drive large-scale growth. Key challenges included:
A clunky user interface that created friction during registration
A dated visual style that failed to capture the energy of Vegas or the excitement of the event
Limited functionality for sponsors, vendors, and partners
A general lack of scalability and branding cohesion
If Dice Tower West wanted to grow their numbers and reputation, their online presence had to level up.
We conducted a full audit of analytics, attendee feedback, and user behavior. Insights revealed:
Users were getting lost in the navigation
Many abandoned the registration process due to unclear CTAs
Potential sponsors found it difficult to find or complete sign-up steps
We knew our solution had to deliver on both form and function—a high-energy visual experience paired with intuitive, conversion-optimized UX.
We aimed to elevate Dice Tower West’s brand with a site that would impress even the most design-savvy board gamer. Our approach:
Infused the site with Las Vegas flair—bold visuals, exciting color palettes, and high-impact branding
Focused on ease of use for attendees, sponsors, and vendors
Implemented a StoryBrand-style messaging flow to guide visitors through a clear journey from interest to action
Designed the site to handle high traffic volumes and seamless mobile use
The new site was built on WordPress using Divi, enabling high customizability and future scalability. We implemented:
Responsive mobile design and fast-loading pages
Clear, engaging pathways for ticket purchases and sponsor sign-ups
A flexible backend that allows the Dice Tower team to manage content year-round
Optimizations for speed, SEO, and accessibility
The final result? A site that looks and feels as dynamic as the event itself.
We launched the new Dice Tower West website just over a year ago, delivering a professional platform that continues to support growth and engagement across all user types. The impact?
🎲 Dice Tower West 2024 became their largest event to date
🔍 The site now ranks #1 on Google for its primary keyword terms, driving steady, organic traffic from gamers, vendors, and sponsors alike
💼 A clear, intuitive sponsor and vendor flow led to increased sign-ups and participation
The new site doesn’t just function—it fuels their growth.
The Dice Tower team has signed on for our premium Performance Marketing Program and contracted us to build the site for their new global app - Cardboard Connect!
When your event is world-class, your website should be too. For Dice Tower West, a professional, conversion-driven site didn’t just look great—it drove real growth.
Want a site that scales your brand and delivers real ROI?
📞 Call us at 573-552-8403
📧 Email support@mswinteractivedesigns.com
Let’s build something your audience will never forget.
