Let me be blunt:
If your website looks like a wall of text, most people will never read it—let alone act on it.
Your visitors aren’t reading every word. They’re skimming, scanning, and deciding within seconds whether your business looks credible and easy to work with.
That’s why formatting matters—and one of the easiest, most overlooked fixes you can make is using bullet points.
In this blog, I’ll break down:
Why bullet points improve SEO, user experience, and conversion
Where to use them (and where not to)
How we use bullet formatting inside MSW’s Performance Marketing Program
And what to fix on your own website right now to see better results
Here’s what we know:
So even if your content is good, if it’s hard to read, it won’t perform.
That’s where bullet points come in.
Bullet points make your site scannable, digestible, and user-friendly—and that helps both your visitors and your search rankings.
Break up long paragraphs
Highlight key benefits or features
Make your copy feel more modern and inviting
Guide the reader’s eye toward high-value content
Increase time on page by making content easier to consume
Improve clarity for both people and search engines
When used right, they create “pause points” for the reader—and give you an easy way to show value fast.
At MSW, we look for 5 key areas to implement bullet formatting as part of every Performance Marketing Program build or redesign.
Instead of writing a full paragraph about your services, break them down into bullets.
Example:
What We Offer:
Website design that converts
Local SEO to help you get found
Lead magnets and email automation
Social content that builds trust
This is far easier to scan—and more effective—than writing it in paragraph form.
Listing out what’s included in each service not only helps SEO, it makes your value clear.
Example:
Our Kitchen Remodel Services Include:
Custom cabinetry
Countertop installation
Appliance upgrades
Layout redesign
Flooring and tile work
It’s clean, confident, and professional.
Use bullets when:
Summarizing action steps
Listing pros and cons
Breaking down tips or tools
Highlighting statistics or myths
Search engines love clear hierarchy, and bullet points often earn featured snippet spots in Google search results.
This is your chance to list differentiators or trust-builders.
Example:
Why Clients Choose MSW:
26+ years of experience
100% done-for-you implementation
Personalized strategy for your business
Transparent, jargon-free communication
Short. Powerful. Skimmable.
Your lead magnet offer should have a bulleted list of what’s inside—especially if you want higher conversions.
One of our clients had strong messaging—but it was buried in long, dense paragraphs.
We didn’t rewrite their content. We simply:
Broke paragraphs into bite-size pieces
Added bullets for services, benefits, and calls to action
Reorganized headers for clarity
Result?
Time on page increased by 48% and contact form submissions went up by 33% within 60 days.
Formatting made the content easier to trust—and easier to act on.
Let’s avoid some common pitfalls:
Don’t overuse them.
Your whole site shouldn’t be bullets—use them to highlight, not replace content structure.
Don’t use full paragraphs inside bullets.
Keep it short and to the point—3 to 12 words per bullet is a good rule.
Don’t stack bullets without headlines or context.
Introduce your list with a sentence or subheading so the reader (and Google) knows what they’re looking at.
Don’t forget styling.
Use consistent spacing, icons (if appropriate), and alignment. Make them clean and easy to scan.
When we build or optimize a site inside our Performance Marketing Program, we:
The result? A site that’s easier to read, easier to rank, and easier to trust.
Here’s a quick checklist you can use today:
Choose one long page on your site (homepage or service page)
Highlight any lists or service features in the copy
Rewrite those as bullet points (short, direct)
Add a headline above the list for clarity
Format consistently—spacing, font size, indentation
Test it on mobile to make sure it looks great there, too
Small changes like this go a long way—especially when your competitors aren’t doing them.
Your content might be amazing—but if it’s hard to read, no one will know.
Bullet points don’t just make your site look better—they make it work better.
They help Google understand your content.
They help your visitors understand your value.
And they give your best content the visibility it deserves.
Let’s get your message across quickly, clearly, and confidently.
We’ll scan your homepage or key service page and give you simple fixes that can boost clarity, trust, and conversions—fast.
📞 Call us at 573-552-8403
Or book your free content audit at:
https://mswinteractivedesigns.com/pages/request-a-quote
You don’t need new content—you just need to present it better. We’ll help you do that.
Related Reading:
→ The Simple Website Placement That Increases Calls: Your Phone Number
Learn how to make it easier than ever for your visitors to take action—just by placing your number in the right spot.
Sandy Wardenburg Waggett is the Founder & CEO of MSW Interactive Designs, a premier digital marketing agency specializing in SEO, AI-powered content strategies, and website optimization. With over a quarter century of experience (eek!), Sandy has helped thousands of business owners increase visibility, generate leads, and dominate their local markets through strategic online marketing.
As a Certified High-Performance Coach, Certified Maxwell Leadership Coach, and LXCouncil Moderator, Sandy is not just a marketing expert—she’s a trusted mentor and business strategist who equips entrepreneurs with data-driven insights and future-proof tactics. She leads AI & Marketing Mastery Training and exclusive CEO mastermind groups, helping business leaders stay ahead in the rapidly evolving digital landscape.
Sandy is also the author of the upcoming book, The Future-Proof SEO Blueprint: AI, AEO, and SEO Tactics for Small Business Dominance—a must-read for business owners looking to outsmart competitors and win in the new era of search marketing. The book provides cutting-edge strategies on AI-driven SEO, Answer Engine Optimization (AEO), and how to leverage AI tools to future-proof your digital presence.
When she’s not crafting game-changing marketing strategies, Sandy enjoys coaching entrepreneurs, speaking at business conferences, and empowering leaders to make bold moves in their industries.
🚀 Want to take your digital marketing to the next level? Connect with Sandy at MSWInteractiveDesigns.com or call 573-552-8403.
