Let me ask you a quick question:
When someone lands on your website and wants to call you, how many seconds does it take for them to find your number?
If the answer is more than three, we’ve got a problem.
Because today’s website visitors—especially those on mobile—won’t dig around for your contact info. They’ll bounce and call the next business that makes it easy.
Here’s the good news:
Placing your phone number in the right spot on your website is one of the fastest ways to get more calls—without touching your SEO, ads, or content.
And most small business owners get it wrong.
In this blog, I’ll show you:
Why phone number placement is a conversion factor (not just a design choice)
Where it should go on your site for best results
What we do inside our Performance Marketing Program to fix this fast
And how to make it easier than ever for people to call you—especially from mobile
When someone visits your site, especially if they found you through Google or a “near me” search (see this blog), they’re looking to:
On mobile, the fastest path to conversion is a phone call.
On desktop, a prominently placed number builds trust instantly—even if they plan to email or use a form.
But if your number is:
Hidden in the footer
Buried in the “Contact Us” page
Not click-to-call on mobile
In a hard-to-read font or color…
You’re leaking leads.
70% of mobile searchers have used the “click to call” feature directly from Google results (Google).
And if that number doesn’t match what’s on your website? Trust takes a hit.
This is what we implement on every site we build inside the MSW Performance Marketing Program—because it works.
This is the most expected, trusted place to find a phone number. For both desktop and mobile users, it’s where the eye goes first.
Pro Tip: Make it a button or link that says “📞 Call Now” or “Talk to a Real Person”—and make it click-to-call on mobile.
If your site has a sticky or fixed header (meaning it stays visible as you scroll), that’s a great place to keep your number in sight at all times.
Your homepage should have a call-to-action section with your number front and center—especially if “call us” is your primary CTA.
Example:
“Questions? Call us now at (573) 552-8403 — we’re here to help.”
Reinforce the phone number again in your footer. If someone scrolls all the way down, don’t make them scroll back up.
Consistency is key.
Yes, include it here, too. But don’t just paste the number. Tell them why to call.
Example:
“Need a quote? Have a question? Our team is just a phone call away—no pressure, no sales pitch. Just real help.”
A service-based business in Missouri came to us frustrated. They were getting good traffic and had strong rankings—but leads were low.
Here’s what we found:
Their phone number was only on their contact page
It wasn’t click-to-call on mobile
It wasn’t included on their top-performing blog posts
It didn’t stand out visually
We updated their homepage, added a click-to-call button in the header, and reinforced it on their blog and footer.
Result? A 61% increase in calls from mobile users over the next 45 days—with zero changes to their traffic or ad spend.
Let’s go beyond placement and make sure you’re fully optimized for calls.
On mobile, your phone number should be:
Tappable
Formatted with dashes (e.g., 573-552-8403)
Wrapped in a link that starts with tel: (your web team will know what this means)
Next to your number—or in the same section—include your hours of availability. People are more likely to call if they know they’re not wasting their time.
Don’t assume people will just call. Invite them to:
“Schedule your free quote”
“Ask a quick question”
“Book a strategy call”
Make sure the number on your website is identical to the one listed on your Google Business Profile and across all other directories (see this blog on NAP consistency).
When we design or optimize websites inside our Performance Marketing Program, we:
And if calls are a key goal for your business, we make it a core part of your lead generation system.
If you want to improve your call conversion rate right now, do this:
Visit your site on your phone.
Can you find your number in 3 seconds?
Tap it—does it dial automatically?
Is it clearly visible on every page?
Does it appear near the top of the screen?
If you answered “no” to any of those, we can help.
People are busy. They're distracted. If you make them hunt for your contact info, many won’t bother.
But when your phone number is clearly placed, easy to tap, and reinforced with a simple CTA?
That’s when clicks turn into conversations—and conversations turn into clients.
Sometimes the fix isn’t about more traffic. It’s about making the most of the visitors you already have.
We’ll look at your current site, show you exactly how to improve your contact placement, and give you action steps to boost your lead volume.
📞 Call us at 573-552-8403
Or book a free strategy session at:
https://mswinteractivedesigns.com/pages/request-a-quote
Let’s make it easy for your next customer to pick up the phone—and call you.
Related Reading:
→ How to Use “Near Me” Phrases to Get Found in Local Search
Learn how to show up for voice and mobile searches when someone nearby is ready to take action.
Sandy Wardenburg Waggett is the Founder & CEO of MSW Interactive Designs, a premier digital marketing agency specializing in SEO, AI-powered content strategies, and website optimization. With over a quarter century of experience (eek!), Sandy has helped thousands of business owners increase visibility, generate leads, and dominate their local markets through strategic online marketing.
As a Certified High-Performance Coach, Certified Maxwell Leadership Coach, and LXCouncil Moderator, Sandy is not just a marketing expert—she’s a trusted mentor and business strategist who equips entrepreneurs with data-driven insights and future-proof tactics. She leads AI & Marketing Mastery Training and exclusive CEO mastermind groups, helping business leaders stay ahead in the rapidly evolving digital landscape.
Sandy is also the author of the upcoming book, The Future-Proof SEO Blueprint: AI, AEO, and SEO Tactics for Small Business Dominance—a must-read for business owners looking to outsmart competitors and win in the new era of search marketing. The book provides cutting-edge strategies on AI-driven SEO, Answer Engine Optimization (AEO), and how to leverage AI tools to future-proof your digital presence.
When she’s not crafting game-changing marketing strategies, Sandy enjoys coaching entrepreneurs, speaking at business conferences, and empowering leaders to make bold moves in their industries.
🚀 Want to take your digital marketing to the next level? Connect with Sandy at MSWInteractiveDesigns.com or call 573-552-8403.
